writer & editor & strategist

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I wrote my first chapter book at the age of six. It was about horses, and they were friends. Sadly, I have no idea what happened to that stack of three-hole-punched printer paper bound together with ribbon. I like to think it will be discovered in years to come, heralded as a long-lost masterpiece. I've been telling stories ever since, although I lost interest in equine friendship after an incident at Girl Scout camp that I'd rather not talk about. This site is my proof. Because you can't misplace a website (I hope).

These days, I ideate, write and edit articles, white papers, reports, blogs and various other forms of content about things like wraparound student support, the future of work and AI’s impact on our society and systems.

To date, I’ve ghostwritten dozens of articles, which have appeared in publications including Harvard Business Review, Business Insider, Fast Company, Forbes and trade magazines. Reports I’ve written have been featured in top-tier publications including The Wall Street Journal, Inc. and Business Insider.

In my free time, you’ll usually find me reading with a mug of tea, walking in the park or at the movies.

I’m always looking for my next story to tell. Ready to share yours? Get in touch.

Testimonials

  • Holly Wallace is a quick study. I have been continually impressed by her ability to quickly gain expertise in a new subject matter (and in our case, a new industry), jargon, and concepts, and quickly turn them into incisive commentary and insights. She has been a welcome partner with our research and development team, helping them develop compelling narratives that elevate their findings through digestible content. And she proactively developed a new LinkedIn newsletter to better disseminate our work across target audiences. Holly is a gem of a writer, a compassionate and thoughtful person, team player, and an unbelievable asset to our team.

    Natalie Berkey, Director of Communications, WGU Labs

  • What initially attracted our leadership team to Holly was her flair for writing. Once engaged on key projects, Holly demonstrated a strong strategic acumen. Often given disparate fragments (at times, literally scraps) of data, Holly was able to synthesize and generate clear, coherent insights that served as the foundation for great strategy. Holly is a deep thinker who can draw insights from a fog of complexity and then express them in a way that is clear and memorably sticky. She’s at her best when presented the kind of challenge that requires clear, coherent thinking expressed with a fresh, engaging twist.

    John Gass, Global Head of Brand Identity, Ford Motor Company

  • Holly is truly one of a kind. She has an incredible ability to easily synthesize complex information and create digestible, wonderfully written content that speaks to a number of audiences. Not only is Holly an incredibly talented writer, but she is also an expert in navigating work relationships across multi-disciplinary teams. She is a wonderful person and professional, and above all, a fantastic coworker on any team!

    Mattie Jennings, Marketing Manager, WGU Labs

  • Holly Wallace is one of the most talented individuals with whom I've ever worked. She is a uniquely gifted writer, and her musings fascinate her readers to no end. When she takes on the voice of a client organization, she has an incredible ability to both capture the brand voice while finding words that surprise and engage. She is also a great thinker who can see both the big picture, the small yet important details and a strategic way to connect them both. And she never lets a ball drop. Plus, she's a heck of a lot of fun to be around and truly cares about the people around her. This girl is going places in life, and we at Hiebing were lucky to be one of those "places" along her path!

    Erin Elliott, PR & Social Media Account Supervisor, Hiebing

  • Holly is passionate about her work. She is laser focused on content, copywriting, and copyediting — making her the very best at what she does. She is creative, curious, and insightful, adding value to every project she touches. I would highly recommend her, not only for the work that she does, but for the way she engages with teams and clients along the way.

    Kim Lindstrom, Founder, Four Four Design

  • Holly is a rare talent. She has the ability to synthesize information and craft it into a beautiful, conceptional narrative that not only aligns with creative direction but elevates it. Collaborating with Holly was one of the easiest creative partnerships I've had in my career. I hope to work with her in the future.

    Carli Papp, Brand Design Director, Gensler

  • At Gensler, Holly added significant value on day one, and it just got better from there. No surprise. She is curious, creative and flexible. Great with clients and always willing to do the hard work and generous collaborating that this work requires, Holly is both the spark and the powder keg.

    Tom Mulhern, Principal Strategist, Reuse Studio

  • Holly is simply a joy to work with! Her skillset adds invaluable strength to a multidisciplinary team of designers, analysts, and strategists. She has an innate ability to translate and support visual language ideation into compelling and distinctive brand narratives. She is adept at reviewing large amounts of content, and distilling core pillars to further intention and clarity. All projects I’ve had the pleasure to collaborate with Holly on have resulted in deliverables with added value, integrity, and creativity.

    Mackenzie Dragan, Design Director, Jones Knowles Ritchie

  • Holly is an amazing colleague. I have worked with her for over a year to develop research reports, briefs, and blogs for WGU Labs through each stage of the writing process. She has been an incredibly supportive and insightful partner throughout this process — she always has amazing suggestions and ideas for the content that will resonate most with our target audiences. She also is an amazing writer and editor and has very insightful edits that take my writing to the next level. Whenever I collaborate with Holly on writing projects, I know they will be impactful, thoughtful pieces. Beyond her skills as a writer and content marketing manager, she is a wonderful colleague and a true joy to work with.

    Stephanie Reeves, PhD, Lead Research Scientist, WGU Labs

  • Holly is a goal-oriented worker with a clear vision, who won't stop until her objective is reached. She is a creative and talented writer, able to adapt to multiple voices and styles, but will always add her own personal touch. She is a fearless leader and not afraid to speak her opinion on work, thoroughly providing effective feedback and consideration. She was a joy to work with, and I was very lucky to have learned from her experience and skill!

    Missy Heck, Senior Talent Management Specialist, Molson Coors